Interest, or the Interest Points, is a number which is used to represent how interested Contacts and Companies are in engaging with you, or responding to your outreaches.
This number is calculated over the most recent period of 90 days.
Points are added based on the number of interactions a Contact or Company perform, such as reads, clicks, forwards and meetings.
A total of 0 points suggests no Interest, whereas a higher total suggests more Interest.
There is no upper limit to this total.
We track Interest over time to visualise the changes in engagement of your relationship.