Effort, or Effort points, is a number which is used to represent how often you are reaching out to Contacts and Companies, along with how many unique conversations you are having with them.
This number is calculated over the most recent period of 90 days.
Points are added based on the number of interactions you perform to a specific Contact or Company, such as sending emails or scheduling meetings.
A total of 0 points suggests no Effort, whereas a higher total suggests more Effort.
There is no upper limit to this total.
We track Effort over time to visualise the changes in engagement of your relationship.