At Relata, our data team use advanced data techniques to provide a score which represents the Effort you make in a Relationship.
For a Contact, the Relationship Score is calculated by taking two key areas into consideration.
Strong two-way interactions are seen as an indicator of good relationship health. We track numerous dimensions to prove calculate this, including:
Frequency - How often you are talking with the contact
Responsiveness - How often you are responding to one another
Breadth - How varying your conversations are with the contact
Depth - How much detail you go into in conversations with the contact
Balance - How equal or one-sided the conversations are with the contact
Roots - How many people are involved in the conversations, and how wide a network there is on both sides
Relationship history gives insight into your current relationship. We take multiple dimensions into account when monitoring this this, including:
Placing more weight on long term relationships compared to new relationships or Contacts you have only had brief encounters with
Placing more weight on relationships which were once strong, but where recent communication may have lapsed
For a Company, the calculation takes into account all of the Contact Relationship Scores at that Company.