At Relata, our data team use advanced data techniques to provide a number which represents the Interest you receive in a Relationship.
For a Contact, Interest, or Interest Points, is calculated by taking the following into consideration:
The number of times the Contact has actively reached out to you unprompted
How often the Contact has interacted with your email, with various weightings for Highly engaged interactions such as clicks, and Engaged interactions such as glances.
How often the Contact has replied to one of your emails
For a Company, the calculation is a cumulative total of all Interest Points for Contacts at that Company.