At Relata, our data team use advanced data techniques to provide a score which represents the Effort you make in a Relationship.
For a Contact, Effort, or Effort points, is calculated by taking the following into consideration:
The number of emails you send to the Contact
The number of meetings you schedule with a Contact
The number of unique conversations you are having with the Contact
For a Company, the calculation is a cumulative total of all Effort Points for Contacts at that Company.